Design has always been at the heart of what we do at Track. From our early pump clips to our one-off projects, the desire for meaningful creation is ever-present.
We're fortunate to have Amy, our in-house designer, who joined us straight from university. Her growth and evolution as a designer have been the driving force behind our brewery's creative development.
Here's a couple of videos showcasing a behind the scenes look at the creative work that goes in to our projects.
SONOMA 10th ANNIVERSARY - For the 10th Birthday of our flagship beer, we wanted to do something special. Our aim was to capture the story of the beer within the design as well as pay homage to the classic American beers that inspired it
DIGITAL AUS - In early 2024, we launched an exciting new project called Digital Aus - a collaboration with three Australian breweries. Here's a behind-the-scenes look at how and why we created these unique designs